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Tips: Keywords & Tagging

 

Why keywords matter

Keywords help determine whether your products appear in relevant search results - both on Yumbles but also in search engines like Google that we feed your products into as part of our Yumbles marketing.

If a potential customer is searching for "vegan snacks" - product listings that contain the keyword "vegan snacks" are more likely to be shown than those without it.

 

How to use Keywords

Ensure you maximise the visibility of your product listings by making sure you have:

  1. Put the most important keywords in your product listing title
  2. Included all relevant keywords in your listing descriptions (but don't just list the keywords - that's called keyword spamming)
  3. Included all relevant keywords in your tags

 

How to determine your keywords

Keywords are terms that buyers are likely to use to search for products like yours.  They are specific. 

The best keywords are those that best describe either a) what your product is or b) what it is used for.

Crucially you want to focus on the keywords that are used the most by people looking for items like yours.  If you make raw chocolate bars but few people search for "raw chocolate bars" then you might also want to make sure you include the keywords "vegan chocolate" and "dairy free chocolate".

Start by making a list of all relevant keywords (search terms) you believe are relevant to your product.  Typically you might end up with around 10, maybe more.   Then choose the most important keyword(s) to include in your product listing name.  Then add the rest to the description, and tags.

 

How to add tags

Apply tags to your listings from the “Tags” tab you will find within each editable listing on the Products page.

 

 

Do's and don'ts for choosing keywords and tagging products:

 

1. DO add tags for all names and synonyms for your product

For example: "raw chocolate", "artisan chocolate", "dark chocolate"

 

2. DO add tags to cover the relevant special diets

For example:  "dairy free chocolate", "paleo chocolate", "gluten free gifts"

 

3. DO add tags to cover relevant use cases/ category types

For example: "wedding favours", "snacks", "Christmas cakes", "birthday gifts"

 

4. DO check and see what other similar products are tagged with

Pick up on any other terms to you have missed in your tag list.

 

5. DON'T tag with adjectives

People don't search using just an adjective like "luxury", "delicious" and "tasty" so don't add them as a tags!

 

6.  DON'T add irrelevant or tenuous tags  

Not all visibility is good visibility.  If you tag your product with irrelevant tags, your product will appear in search results where it will have a very low click rate (conversion).  That will only penalise your product in the long run.  Make sure that the tags you choose are highly relevant to your product.

An example of a tenuous tag is "chocolate" for a vegan chocolate cake.  Yes it contains chocolate but most people searching for chocolate won't be looking for a vegan chocolate cake so they're unlikely to click to view yours.  Much better tags for such an item would be "vegan cake", "vegan treats", "vegan chocolate cake", "dairy free cake" and so on.

 

7.  DON'T add hundreds of tags! 

Search engines won't like it.  Choose up to around a maximum of 10 of the most relevant tags for your product.

 

 

 

 

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