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Tips: effective tagging

 

Why tags matter

Put simply tags are keywords applied to content to help people find it.   Search engines like Google use them and so does the search engine on Yumbles.  If a potential customer is searching for "vegan snacks" - products that contain "vegan snacks" as a tag are more likely to be shown than those without it.

Boost the visibility of your product listings by making sure you have a good set of tags specified - ideally you want 5 to 10 of the most relevant tags for your product.

 

How to add tags

Apply tags to your listings from the “Tags” tab you will find within each editable listing on the Products page.

 

Here's our top do's and don'ts for tagging products:

 

1. DO add tags for all names and synonyms for your product

For example: "raw chocolate", "artisan chocolate", "dark chocolate"

 

2. DO add tags to cover the relevant special diets

For example:  "dairy free chocolate", "paleo chocolate", "gluten free gifts"

 

3. DO add tags to cover relevant use cases/ category types

For example: "wedding favours", "snacks", "Christmas cakes", "birthday gifts"

 

4. DO check and see what other similar products are tagged with

Pick up on any other terms to you have missed in your tag list.

 

5. DON'T tag with adjectives

People don't search using just an adjective like "luxury", "delicious" and "tasty" so don't add them as a tags!

 

6.  DON'T add irrelevant or tenuous tags  

Not all visibility is good visibility.  If you tag your product with irrelevant tags, your product will appear in search results where it will have a very low click rate (conversion).  That will only penalise your product in the long run.  Make sure that the tags you choose are highly relevant to your product.

An example of a tenuous tag is "chocolate" for a vegan chocolate cake.  Yes it contains chocolate but most people searching for chocolate won't be looking for a vegan chocolate cake so they're unlikely to click to view yours.  Much better tags for such an item would be "vegan cake", "vegan treats", "vegan chocolate cake", "dairy free cake" and so on.

 

7.  DON'T add hundreds of tags! 

Search engines won't like it.  Choose up to around a maximum of 10 of the most relevant tags for your product.

 

 

 

 

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