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Tips: effective tagging


Why tags matter

Put simply tags are keywords applied to content to help people find it. Boost the visibility of your product listings by making sure you have a good set of tags specified - ideally you want 5 to 10 tags.


How to add tags

Apply tags to your listings from the “Tags” tab you will find within each editable listing on the Products page.


Here's our top do's and don'ts for tagging products:


1. Add tags for all names and synonyms for your product

For example: "raw chocolate", "artisan chocolate", "dark chocolate"


2. Add tags to cover the relevant special diets

For example:  "dairy free chocolate", "paleo chocolate", "gluten free gifts"


3. Add tags to cover relevant use cases/ category types

For example: "wedding favours", "Christmas cakes", "birthday gifts"


4. Add tags for noteworthy key ingredients 

For example:  "lucuma powder", "pomegranate", "black truffle"


5. Don't tag with adjectives

People don't search for products with adjectives like "delicious" and "tasty" so don't add them as a tags!


6. Do check and see what other similar products are tagged with

Pick up on any other terms to you have missed in your tag list.





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