On Tuesday 21st June we hosted an online panel discussion on how to rock trade shows with expert panelists Nicola Wood of The Montgomery Group and organiser of the Speciality & Fine Food Fair, and Sanjay Aggarwal the co-founder of Spice Kitchen and an experienced trade show exhibitor.
- how to pick a trade show that's right for you
- about the Speciality & Fine Food Fair - what types of buyers attend and what stand options there are
- key preparation steps to take before a trade show including what you should take with you
- tips for dressing your stand
- best practice when manning your stand effectively
- tips on following up with leads post the show
Also take a look at 15 trade show success tips from Spice Kitchen cofounder Sanjay Aggarwal.