Your product listing name serves a function far more than you've considered offline when choosing your product names.
Optimising your product listing name achieves:
- Enhanced visibility: Better titles improve your products’ search performance, making them more likely to appear in search results both on Yumbles and on search engines like Google that we feed your products into.
- Higher click-through rates (CTR): Clear and descriptive titles look professional and attract more clicks to view.
- Improved conversion rates: Titles that match search intent help connect the right product with the right customer, which increases the chance of conversion.
Here's our top 6 pointers for effective product listing names:
1. Make it descriptive and accurate - what is it?
It sounds obvious but can be easily forgotten. On a marketplace (and in search results on search engines like Google) your listings are viewed independently and out of context from your full range. Make sure your product listing name accurately and clearly describes what the product actually is. Avoid vague product names. "The Dark Collection" makes for nice branding but "The Dark Chocolate Bar Collection" is much more effective.
2. Include keywords
Think about the most pertinent keywords about your product that potential customers will look for (and use as search terms), and consider including them in the product listing name.
See our guide to keywords here.
3. but....Keep it succinct & Front Load
All search results, whether on the Yumbles marketplace directly or when your product pages are surfaced in search engines like Google, limit the number of characters displayed and you will want to say the most important things at the start of the product listing title.
While character limits will vary generally we recommend:
- most important info in the first 50 to 70 characters, and
- listing title no longer than max 130 characters with spaces.
So no listing names that start with a lengthy set of keywords before you get to what the product is e.g. "Dairy Free, Gluten free & Organic Handmade Artisan…" - what is it??
4. No promotional text in listing titles
"Free shipping" "Discounted Price" "20% off" - don't include promotional text like this in your product listing names, search engines just don't like it and nor is it allowed on Yumbles, all because it is just not user friendly.
5. Don't shout! Avoid all capital letters (and no special characters either)
For the same reasons as the point above, avoid using all capitals. Use title case - much more user friendly.
6. Have a consistent Product Listing title structure
If you have multiple similar product variations make sure you follow a consistent structure with your listing titles - it makes it much easier for customers to quickly scan and compare your range and pick out what they want.
e.g. Product Type + Size/ Variant + Key Features".
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