Getting your Christmas products listed well is one of the most important steps to ensuring success during Peak season. Strong listings not only make it easier for customers to find your products but also make them more appealing to buy and eligible for marketing features.
Here are the four key areas to focus on:
1. Titles
-Keep them clear, descriptive, and keyword-rich.
-Always front load your most important keywords in the first 50 characters
-(e.g. Vegan Christmas Hamper - Chocolate & Biscuit Selection rather than Delicious Selection of Vegan Chocolates and Biscuits for Christmas).
-Include important information like product type, flavour/variant, size, and quantity.
-Avoid very short titles - aim for around 70–100 characters so customers can see all the key details at a glance.
2. Images
-Images are crucial to capturing attention. Products should be shown clearly, in focus, and well lit with light (ideally) lifestyle backgrounds.
-Where possible, use Christmas-themed props or backgrounds to make the product festive.
-High-quality images significantly increase your chances of being featured in Yumbles marketing campaigns.
-[See example images below for inspiration.]
3. Descriptions & Keywords
-Don’t skim on the description - make it engaging and easy to read.
-Use short paragraphs or bullet points so it’s digestible.
-Include keywords customers might use when searching (e.g. gluten free Christmas cake, vegan festive hamper, small batch stocking fillers).
-Make sure the key selling points (ingredients, dietary attributes, pack size, delivery info) are easy to spot.
Find out more about keywords (and tagging) here.
4. Pre-Orders
-Use the pre-order feature for products that aren’t ready to ship yet.
-This lets you capture sales early, especially from organised Christmas shoppers.
-Pre-orders also help you manage production and plan ahead for demand.
Find out more about using the Pre Order function here.
By focusing on these areas - especially clear, keyword-rich titles and high-quality images - you’ll set your Christmas range up for maximum success.
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