It's officially that time of year again when Christmas prep is all go! With the continued strong growth of the marketplace this year we are gearing up for another record breaking Christmas period. To set you up for success here is a handy reference for the key dates and activities of the Christmas campaign to be aware of and plan for.
If you're not already finalising your product offering for Christmas then we do strongly recommend that you do. We ask that Christmas products are listed no later than Friday 24th September. But really the sooner the better, particularly if you are also targeting corporate gifting.
You can list your Christmas items for sale on a pre-order basis - see this guide to listing Christmas products.
Listing by this date is essential so that we can factor your products into our marketing plans, include them in our PR pitches, and also ensure they are curated into Christmas categories in time for marketing that starts in earnest in early October.
Christmas Marketing Packages
Each year we offer a range of marketing packages to help you maximise your exposure during the Christmas campaign. The packages include having your Christmas products featured in a printed Christmas catalogue delivered to the homes of around 30,000 top buyers, email marketing features to over 380,000 subscribers, prominent onsite features during the peak Christmas period, social media posts and more.
These packages are strictly limited and always get fully booked quickly so do take a look asap if you're interested. Get 10% off if you book by the end of August.
We run two major promotions during the Christmas period - a sneak preview of the Christmas shop is given to our over 380,000 email subscribers in early October, and then we have the Black Friday promotion at the end of November.
If you want to be featured in these promotions you can opt into them from now via the Promotions section of the portal. As always with promotions, you decide which products to include and what discount to offer. To find out more about how promotions work see our guide.
On Thursday 9th September we will host a must-see webinar that will cover all the fundamental info and advice to help you make the most out of the Christmas period on Yumbles.