Determining how your business is performing over time is essential in crafting an effective growth strategy. Your Statistics Dashboard generates personalised data illustrating not only your sales, but also how people engage with your listings.
From your shop stats, you can dig into a wide variety of information: how many orders you’ve had, which listings are most popular for both views and sales, how successfully your listings convert to sales, and whether you are successfully getting customers to return to buy from you again.
The patterns and insights you gather can inform everything from your product development to how you list to your participation in marketing opportunities available on Yumbles.
This article takes you through the key data you can find in your Statistics Dashboard.
WHERE TO FIND YOUR STATS DASHBOARD
1. In the Seller Portal, go to the Account menu
2. Select Stats Dashboard
SALES
The first tab in the dashboard provides you with shop-level data - your revenue (£), orders, and then important performance indicators such as Views and Conversions.
See the glossary of stats terms at the end of this article for an explanation of each metric.
Your revenue is ultimately an output of the conversion funnel -
- how many Views your product listings have generated,
- how those views then converted to orders (Conversion Rate). This is also broken down for you into % of views that led to to your products being added to basket (listing conversion) and what % of customers with your items in their basket then completed checkout (checkout conversion);
- and then how many of your customers are coming back to order from you again (your Repeat Rate).
Improving any one of these metrics (parts of the funnel) will lead to a growth in your revenue. Help guides are provided alongside each metric to advise you on how you may able to improve them - and links to these guides are also provided in the section below - see How to Improve your Performance.
PRODUCT STATS
The second tab in your Stats Dashboard provides you with data at product level so that you can understand the performance of your individual product listings.
As you review the performance of individual listings, consider promoting your most popular listings in your marketing efforts on Yumbles, on your social media or elsewhere. Buyers visit your top viewed listings for a reason. You can use that information to turn those views into sales. You may consider revamping (or retiring) items that have very low views or sales.
Products with decent views but a low conversion rate are likely to indicate either a product availability issue (regularly showing as out of stock) and/ or a listing quality issue worth looking into. Particularly look into a conversion issue if they are a product with very high views, where even a small increase in the conversion rate will translate into a meaningful increase in sales.
CUSTOMER SERVICE
The final tab of the Stats Dashboard shares your key customer metrics.
Your customer service is a major factor impacting your future revenue potential because it affects
- your Repeat Rat
- the ranking of your products in category pages, and
- it can affect your account status if your customer service metrics result in a Seller Rating of Red.
So any underperformance here is something you will want to address.
These metrics are explained more in the glossary below and in the guide to Seller Ratings.
HOW TO IMPROVE PERFORMANCE
Every seller’s goals and path to achieving them is unique. Once you have a sense of how your shop is performing, decide which metrics you’d like to impact, set numerical goals, and begin experimenting.
Reviewing changes in your stats every two weeks or so will help you keep track of your progress along the way.
We have help guides on how to improve each metric:
- Views
- Conversion Rate - including Listing Conversion and Checkout Conversion
- Repeat Rate
GLOSSARY OF STATS TERMS
| Term | Description |
| Revenue |
The total sales of all your orders, including your shipping and any included VAT. |
| Refunds |
The total value (including shipping and any included VAT) of fully refunded orders. Note: currently this total does not include any partial refunds issued for your orders at your request. |
| Orders |
The total number of orders you have received (not the number of items sold). |
| Views |
The total number of times your product listing pages have been viewed by customers. i.e. they came across your product and chose to take a closer look. Views are your first foot in the door to a sale and you will want to maximise these. Views are affected by many things like the appeal and extent of your product range, stock availability, listing titles, main image photo quality, price and more. Find out more here. |
| Overall Conversion |
The % of views of your products that lead to an order. Calculated as Orders / Views.
Find out more here.
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| Listing Conversion |
The % of views of your products that led to an add to basket. Calculated as Adds to Baskets / Views. This metric along with Checkout Conversion provides you with more detailed insight into your Overall Conversion Rate. Find out more here.
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| Checkout Conversion |
The % of baskets with your products that ended with an order. Calculated as Orders / Baskets. This metric along with Listing Conversion provides you with more detailed insight into your Overall Conversion Rate. Find out more here.
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Total Unique Adds to Basket
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The number of times one of your products was added to a basket. |
| Repeat Rate |
% of the customers who ordered from you in the selected period that are a returning customer. For example if you had 100 unique customers in a period and 10 of them had ordered from you before that period then your Repeat Rate is 10%. An important part of growth for any business is driving repeat customers. The Yumbles marketplace provides you with access to a large and growing new customer audience but your success is also dependant on generating a healthy repeat rate from the new customers you acquire. Find out more here.
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| Revenue from Returning Customers |
The total value of the orders that were placed by returning customers.
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Rating
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Your seller rating provides you with a RAG style indicator of your customer service overall based on the four key customer service metrics. Your customer service is a major factor impacting your Repeat Rate (and can also affect your account status) and therefore in turn your revenue, so any underperformance here is something you will want to address. Find out more here.
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Customer Reviews
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The average number of stars (out of 5) given for your customer reviews. |
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On Time Fulfillment |
The % of orders that were due for dispatch, that were marked as dispatched on or before the dispatch due date. Your customers see estimated (or guaranteed) delivery dates based on your shipping settings. This metric measures what % of your orders are being fulfilled in line with the timescales you are showing your customers. If you are under-performing here you will want to either adjust your fulfillment processes or adjust your shipping settings to reflect the service you are able to provide.
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Refund Rate |
The % of orders received that ended up refunded with charge, due to the seller mismanaging the order and letting down the customer or their product availability. This does not include orders cancelled at a customer's request, nor orders that were refunded as goodwill for issues out of the control of the seller (such as lost in transit).
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Responsiveness |
% customer messages replied to within 1 working day
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