To give you a good idea of the key marketing campaigns we run throughout the year, and how you can get involved, we publish a high-level marketing calendar on this page each quarter.
Key Campaigns - Q1 2025
Promotions / Sales
Four times a year we run a big Sale campaign (Spring, Summer, Winter and Black Friday). These are major multi-channel marketing campaigns with a dedicated Sale section on the site. They provide a great opportunity to get your products seen by more customers and encourage them to try your products.
Outside of our sale periods you can also schedule your own price promotion anytime - and in doing so your offers will be showcased in our Offers secion of the site and we also pick the best offers each month to feature in our marketing.
For more information on Promotions see here.
In January the Winter Sale wraps up. The Spring Sale will be in Q2 after Easter.
To opt in to a Sale (or schedule your own) go to the Promotions page here.
Gifting Occasions - Valentine's Day, Mother's Day and Easter
Q1 see's three big gifting occasions that will be receiving significant marketing and onsite focus, with Easter being the strongest campaign of the three on the marketplace.
For your products to be considered for featuring in these gifting occasion campaigns, we ask that you list by certain dates, see communcations.
List/ activate your seasonal products in the Seller Portal here
Seasonal Collections - Spring Picks
Typically once a quarter we release a carefully curated seasonal collection of products that we promote on the homepage, in marketing emails and on social media.
In Q1 we will curate and promote a dedicated Spring Picks collection showcasing the food, drinks and gifts from across the marketplace particularly ideal for the season.
If you have seasonal products, limited editions etc then as always list them as soon as you can to be in for consideration - for Spring Picks they need to be listed by early February.
List/ activate your seasonal products in the Seller Portal here
Social Media Giveaways
Each quarter we typically run one or two giveaways on social media. Find out more about how these work and how you benefit here.
In Q1 we are looking for giveaways surrounding the major gifting occasions - Valentine's Day, Mother's Day and Easter.
To submit your interest for a giveaway please complete the form here.
Related articles:
Guide to...Getting featured in Yumbles marketing
Promotions
Listing your Products
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