To give you a good idea of the key marketing campaigns we run throughout the year, and how you can get involved, we publish a high-level marketing calendar on this page each quarter.

Key Campaigns - Q4 2024

Promotions / Sales - Black Friday

Four times a year we run a big Sale campaign (Spring, Summer, Winter and Black Friday). These are major multi-channel marketing campaigns with a dedicated Sale section on the site. They provide a great opportunity to get your products seen by more customers and encourage them to try your products.

Outside of our sale periods you can also schedule your own price promotion anytime - and in doing so your offers will be showcased in our Offers secion of the site and we also pick the best offers each month to feature in our marketing.

For more information on Promotions see here.

In Q4 we will run the biggest sale periods of the year - Black Friday in November (Monday 25th November to Monday 2nd December inclusive), and then the Winter Sale will start at the end of December (dates to be confirmed soon).

To opt in to a Sale (or schedule your own) go to the Promotions page here.

Gifting Occasions - Halloween & Diwali

In October we will be focusing on Halloween and also Diwali gifting; both have dedicated categories.

List/ activate your gift products in the Seller Portal here

Seasonal Collections - Autumn

Typically once a quarter we release a carefully curated seasonal collection of products that we promote on the homepage, in marketing emails and on social media.

Throughout September and October we will curate and promote an Autumn Picks collection showcasing the food & drink products from across the marketplace particularly ideal for the season.

If you have seasonal products, limited editions etc then as always list them as soon as you can to be in for consideration - for Autumn Picks they need to be listed by early September.

List/ activate your seasonal products in the Seller Portal here

Christmas

The big campaign running throughout Q4 is of course Christmas!

The Christmas collection launched 1st October (with a 10-day promotion period) and then from there considerable multi-channel marketing is run right up to the big day.

All Christmas specific products PLUS products particularly deal for Christmas are curated into the dedicated Christmas category. We then identify the key products we will be featuring in the Christmas campaign by end of September (which is why we communicate a listing deadline of 20th September). This particularly includes those who secured features by booking Christmas marketing in September.

DON'T FORGET: If you're not yet ready to ship the Christmas items (but you're happy to start taking orders) then make use of the Pre-order settings in listings to show clearly to customers that your items are available on a pre-order basis. See our guide to Pre-Orders here.

List/ activate your Christmas products in the Seller Portal here

Social Media Giveaways - a big Christmas giveway (or two)

Each quarter we typically run one or two giveaways on social media. Find out more about how these work and how you benefit here.

In Q4 we are looking for spectacular advent calendars and some incredible Christmas gifts for a couple of big giveaways in November and early December.

To submit your interest for a giveaway please complete the form here.

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