To give you a good idea of the key marketing campaigns we run throughout the year , and how you can get involved we publish this high level marketing calendar, and guidance, twice a year.
* Note: the 2020 Marketing Calendar currently shows January to April 2020. It will be updated in March 2020 to show the plan for May to September, and again in July 2020 to show the plan until the end of the year.
Through the year we run key promotion campaigns targeting particular categories of product (such as The Big Vegan Sale) or site wide (such as the January Sale or Black Friday weekend).
You can choose to opt in to these promotions via the Promotions page of the Seller Portal. (The same page where you can also create and run your own price promotions at anytime through the year.)
You choose which products to include in the promotion, and at what % discount. The promotion will then automatically start and end on the dates indicated. Your items will be automatically included in the promotion page, and with that, have chance to be included in all associated marketing.
The earlier you schedule yourself on to the planned promotions the better - we plan out the marketing weeks ahead of time and look at who is scheduled to participate when deciding which products to feature.
There are 5 major gifting occasions of the year that we do focused campaigns on - with the biggest campaigns being Christmas and Easter.
The campaigns for these gifting occasions launch some weeks before the event date - Christmas launches many weeks before in October, and Easter is usually launched at least 1 month before.
For these campaigns our activities include:
- curating a collection of the most relevant products in a dedicated seasonal category that will then be shown prominently onsite and used in all campaign marketing for the campaign duration
- sending a preview of the seasonal collection out to our full database of journalists and bloggers as part of our PR efforts.
- a series of dedicated email newsletters to our full customer database (where they are opted in to marcomms)
- social media
- extensive paid online advertising
To ensure that your seasonally relevant items are included in these campaigns make sure that they are listed AND with an active status AND with an available to buy quantity by the deadline indicated in the Seller Deadline section of the calendar. Usually this deadline is many weeks ahead.
Listing your seasonal items & Pre-Order
If you have any seasonally relevant items not yet listed on Yumbles then be sure to list them ahead of the Seller Deadline to make sure they can be included.
As always list your product in the category that best describes what it is. The Yumbles team will curate all relevant items in to the seasonal categories.
If you're not yet ready to ship the items (but you're happy to start taking orders) then make use of the Pre-order features on Yumbles. To do this set the Available Since date in the Availability section of your listing as the future date from when you will start shipping. See our guide to Pre-Orders.
NOTE: all existing listings will be automatically considered for each seasonal event. Just update the listings if needed with any relevant information and make sure they are ACTIVE and have a positive number in the Available to Buy quantity box.
Other Key Campaigns
In addition to the promotion periods and major gifting occasion campaigns, each month our marketing also focuses on particular categories of product or topics.
For those campaigns we will manually curate relevant makers and/ or products to feature. To boost your chances of being included in relevant campaigns see our Guide to...Getting featured in Yumbles marketing.